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Fez: Augmented Reality

With Amazon Fez (FlowSpace for Electronics), Amazon customers can see how products will look in a real world setting using their mobile phone. Fez is an augmented reality feature within the Amazon Mobile app, which helps customers visualize products in their environment using the camera on a mobile device. With Fez, a customer can see in the camera view a virtual product properly sized and placed of their surroundings. This helps improve the customer's confidence in their purchase decision.

Fez is a collaboration with design, product managers, and engineers to create a cohesive experience for the customer while working with the computer vision technology.

Before entering the AR experience, customers choose from the two fiducial options: a US dollar bill or a custom printed target.

UX/UI Design

Usability Tests

User Stories

Task Flows

Wireframing

Visual Design

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I am responsible for the user experience, user interface, and visual design for Fez.

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