Knockout

Knockout

Women's Activewear

Knockout is my own personal brand of women's active underwear (patents pending). Disappointed in the choices for underwear, I created my own. Hours of research, sketching, prototyping, testing, and refining lead to designing a lightweight and comfortable underwear for women, particularly during workouts.

The underwear is cut from 79% recycled moisture-wicking fabric. It is comfortable and eco-friendly. The design features seams on the outside, strategically placed, so they do not dig into skin. Seamless raw edges are designed to lie flat against the skin and look invisible under clothing. A longer, stitched-in-place lining provides coverage, as well as comfort. The lining is made of 95% unbleached and undyed cotton - best for women's health.

Concept Development

Market/User Research

Usability Testing

Creative Direction

Brand Identity

Product Design

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