Website + Identity
Lindgren's Cafe is a coffee roaster and cafe located in Berkeley, California. I worked with the owners to design and build a responsive website. I worked with a writer to create website templates. Putting content first, I designed the webpages. From the designs, I coded the website. I also designed and coded a responsive site that works on mobile.
Lindgren's Cafe wanted to extend their brand expereince to their employee's uniforms. I start with converting the artwork into a set of electronic instruction files that can be read by a commercial embroidery machine. I chose a thread color very close to the Lindgren's logo. Once the artwork is digitized, I prepare the fabric for embroidery by affixing a stabilizer and placing the fabric in an embroidery hoop. I then set up the embroiery machine to embroider the logo onto the fabric. The aprons provide a cohesive experience.