Website + Identity
Lindgren's Cafe is a coffee roaster and cafe located in Berkeley, California. I work with the owners to design and build a responsive website. Putting content first, I design mockups starting with mobile. This kept the site design simple. From the designs, I code the website.
Lindgren's Cafe wanted to extend their brand expereince to their employee's uniforms. I start with converting the artwork into a set of electronic instruction files that can be read by a commercial embroidery machine. I chose a thread color very close to the Lindgren's logo. Once the artwork is digitized, I prepare the fabric for embroidery by affixing a stabilizer and placing the fabric in an embroidery hoop. I then set up the embroiery machine to embroider the logo onto the fabric. The aprons provide a cohesive experience to Lindgren's Cafe's customers.