brand identity
Amazon
vIsUal SEarch
The Visual Search team at Amazon is the powerhouse behind Amazon's camera search and augmented reality features in the Amazon mobile apps. As part of marketing efforts, I designed several collateral pieces that played with optical illusions to convey the core of the team's technology: computer vision.
As part of marketing initiatives, I designed a team logo utilizing the anaglyph 3D effect. I created three-dimensional letters in various styles. In Adobe Photoshop, I converted them into red and cyan sets. Finally, I offset the cyan set. When a viewer wears the red/cyan anaglyph glasses, the image appears in 3D.
- Visual Design
- Brand Identity
- Marketing
2016 Computer Vision Conference
For the 2016 Computer Vision Conference, I designed a promotional poster in an eye chart design. The typeface is Sloan - the original eye chart typeface. A program was printed on the reverse of the poster and handed out at the conference. I also created a logo that was made into stickers - also handed out at the conference. The logo design was scannable in the Amazon Scan It feature. The scan took the user to a product page within the Amazon mobile app. I worked with the product team and engineers to implement this scannable feature.
