For over a decade, I have worked in various places ranging from tech startups, design agencies, and Fortune 500 companies. I have a love for good design, handmade crafts, and all things nerdy.
SpecIalTiEs:
Creative Direction
Concept Development
Design Strategy
Public Speaking
Storytelling
Product Vision
Product Design
Product Management
Brand Identity
Roadmapping
UX Design
Usability Testing
Web + Mobile UI Design
Information Architecture
Typography
Print Design
User Flows
Wireframes
Building + Scaling Design Teams
Leadership + Coaching
Mentoring
FActs about me:
💗 I grew up in the Deep South -- Redneck Riviera actually.
🤘 I grew up listening to punk rock.
🖍 I have a 10,000 hour mastery in drawing.
✂ I am currently working on a 10,000 hour mastery in sewing and embroidery.
☕ I collect coffee mugs with my name. Have one? I'm interested.
👁 Superpower: Color acuity.
🛩 Flys: over 75,000 miles a year.
🛍 Likes: shopping.
📺 Loves: trashy TV.
😂 Laughs: often.
⚾ Watches: baseball.
🏃 Runs: 30 miles a week.
🎾 Plays: a lot of tennis.
🌭 Favorite food: hotdogs.
🇮🇪 Favorite alcoholic drink: Jameson, rocks.
🍺 Close second: Miller High Life (yes, really).
😊 Things that make me happy: beach, sun, a strong cup of coffee first thing in the morning, naps.
Full Bio:
Joyce Croft is a Senior Lead Human-Centered Designer at NASA Jet Propulsion Laboratory (JPL) in Pasadena, California. She is working to drive the success of human-centered design across the organization. As the Lead Designer for the Innovation Foundry Concept Office, Joyce's positive energy brings people together to deliver valuable product solutions to JPL's complex mission development processes and systems. She specializes in building trusting relationships that improve workplace culture and increase buy-in for design.
Before JPL, she worked as a multi-disciplinary designer in Silicon Valley in startups and Fortune 500 companies. As Head of Design at PagerDuty, Joyce led a successful rebrand that helped the company go public in April 2019. She received a US Patent for creating a component library for the cloud-based content authoring platform, Inkling Habitat™. As a Senior UX Designer at Google and Amazon, Joyce helped deliver consumer products, Google Play Instant Apps, and Amazon's Visual Search to millions of users.
Joyce was a speaker at Figma's Annual Conference, Config 2024. Her talk: "Design as therapy: emotional dynamics of aerospace engineering" continues to inspire thousands of people to build trust with stakeholders as a means to navigate challenging environments. Her mantra is "Return the gifts life has given to you" and because of this, she is a strong advocate of mentoring and coaching the next generation of designers. She has a BFA from ACA (Atlanta College of Art).
