brand identity
Amazon
vIsUal SEarch
THE GOAL: Create a marketing campaign to help recruiting new employees and re-inforcing the Amazon Visual Search brand.
MY ROLE: As Design Lead, I designed several collateral pieces that played with optical illusions to convey the core of the team's technology: computer vision.
THE APPROACH: We cunducted customer interviews and usabilty studies. We also worked with engineers to understand the architecture of the platform.
THE RESULTS: Launch of a Visual Search anaglyph 3D logo used for marketing initiatives.
- Visual Design
- Marketing
Concepts
The Visual Search team at Amazon is the powerhouse behind Amazon's camera search and augmented reality features in the Amazon mobile apps.
As part of marketing initiatives, I designed a team logo utilizing the anaglyph 3D effect. I created three-dimensional letters in various styles. In Adobe Photoshop, I converted them into red and cyan sets. Finally, I offset the cyan set. When a viewer wears the red/cyan anaglyph glasses, the image appears in 3D.
2016 Computer Vision Conference
For the 2016 Computer Vision Conference, I designed a promotional poster in an eye chart design. The typeface is Sloan - the original eye chart typeface. A program was printed on the reverse of the poster and handed out at the conference. I also created a logo that was made into stickers - also handed out at the conference. The logo design was scannable in the Amazon Scan It feature. The scan took the user to a product page within the Amazon mobile app. I worked with the product team and engineers to implement this scannable feature.
