Knockout
Women's Activewear
Knockout is my own personal brand of women's active underwear (patents pending). Disappointed in the choices for underwear, I created my own. Hours of research, sketching, prototyping, testing, and refining lead to designing a lightweight and comfortable underwear for women, particularly during workouts.
The underwear is cut from 79% recycled moisture-wicking fabric. It is comfortable and eco-friendly. The design features seams on the outside, strategically placed, so they do not dig into skin. Seamless raw edges are designed to lie flat against the skin and look invisible under clothing. A longer, stitched-in-place lining provides coverage, as well as comfort. The lining is made of 95% unbleached and undyed cotton - best for women's health.
Concept Development
Market/User Research
Usability Testing
Creative Direction
Brand Identity
Product Design
Design
After reearching fit, and understanding patternmaking for women's underwear, I began drafting patterns. I made several prototypes and tested the fit. I then tried and tested several fabrics. The outer fabric had to be thin, comfortable, provide breathability and movement without 'riding up'. The inner fabric is 100% undyed and unbleached cotton.
Once several prototypes were made, they were tested. Testing was done while doing several activities from walking to long distance running. The end product tested really well.
Packaging
Transparent anti-static bags were used to store one pair. I designed the labels as stickers that could be used for all. A large back label that had room for size and style stickers. The back label also acted as the seal. The brand sticker was on teh front. Since the bags are transparent, the color is clearly seen and there was no need to include the color on the label.
Branding
Since I had a few years experience working on branding, I was able to create an empowering and reliable look and feel to Knockout. I chose energizing colors and found the typeface named Gloriola that I felt fit the brand.
The finishing touch on each pair is the screenprinted message inside that reads "You're a Knockout". It is a hidden empowering message to the wearer that I hope gives them a little boost.
I designed the logo and the website. I also built the webiste, coding all front end code, as well as building a backend shopping cart! I learned a lot and really pushed myself for this one.
