Amazon

Amazon

Scan It

Amazon Scan It is a feature in the Amazon mobile app that uses visual search technology to help customers find products using the camera on their mobile device. Collaborating with engineers and product managers, I created a redesign of the mobile app. Starting with a strong focus on visual, a design language is created using icons and helping guide the customer to better scanning by providing a view finder, responsive fireflies, and helpful tips. Delight is introduced by the animated Amazon logo at the top that appears as if it is speaking the tips to the customer.

UX/UI Design

Usability Tests

Personas

User Stories

Wireframing

Visual Design

Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Amazon