brand identity
Projet jeune Leader
Brand IDEntitY
THE GOAL: Update the Projet Jeune Leader brand to appeal to its financial backers while staying authentic to its fun, friendly, and youthful energy.
MY ROLE: Brand Designer
THE APPROACH: Working with Projet Jeune Leader's founders, I design a scalable visual system for the Projet Jeune Leader brand.
THE RESULTS: Delivered a scalable and consistent brand identity and brand guidelines.
- Art Direction
- Logotype
- Brand Guidelines
Projet Jeune Leader
Projet Jeune Leader is a youth-founded, youth-led, and youth-centered organization in Madagascar, legally registered under as an association under the name Lead Santé, that educates and empowers young adolescents to make informed and healthy sexual health decisions. The organization is based in Fianarantsoa, a regional town located nine hours south of the country's capital city.
