Projet Jeune Leader
Identity
Working with Projet Jeune Leader's founders, I design a scalable visual system for the Projet Jeune Leader brand. The Projet Jeune Leader brand appeals to its financial backers while staying authentic to its fun, friendly, and youthful energy.
Projet Jeune Leader is a youth-founded, youth-led, and youth-centered organization in Madagascar, legally registered under as an association under the name Lead Santé, that educates and empowers young adolescents to make informed and healthy sexual health decisions. The organization is based in Fianarantsoa, a regional town located nine hours south of the country's capital city.
Creative Direction
Brand Identity
