PagerDuty Brand Identity

PagerDuty

Brand Identity

PagerDuty is a cloud computing company that produces a SaaS incident response platform for IT departments. Through its SaaS-based platform, PagerDuty empowers developers, DevOps, IT operations and business leaders to prevent and resolve business-impacting incidents for exceptional customer experience.

As Head of Visual Design, I was responsible for all branding, art direction, concepts, visual design, graphics, and website content. I was also responsible for all in-house photography, digital imagery, and retouching on a full website overhaul, re-design, and re-brand. I built an in-house design team and lead the direction, design, and production of all feature content, campaigns, branded marketing, and public relations communication vehicles including all print, web, and mobile advertising, events, sales collateral, emails, invitations and customized partnership material.

Art Direction

Brand Identity

Logo Design

PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity

Office Space

We collaborated with our architects to design the PagerDuty office space. Located in the SoMa district of San Francisco, the PagerDuty office is 14,600 square feet and provides needed flexible workspace for our engineering, creative, and administrative teams.

PagerDuty Brand Identity
PagerDuty Brand Identity
PagerDuty Brand Identity