Amazon

associate-In-The-Loop

MY ROLE: Senior UX Researcher and Designer

THE GOAL: Main goals of Associate-in-the-Loop subsystem (AITL) are to earn and maintain Amazon customers' trust that their image queries are safe and to deliver reliably relevant results.

THE APPROACH: Working closely with the Program Managers, Product Managers, and engineering team, I created UX flows and a working prototype for the initial product launch.

THE RESULTS: AITL increased customer trust and contributed to the development of machine learning datasets.

Usability Testing
Prototyping
UI Design
Workflows
Wireframing
Visual Design
Mobile Design

Never Fail

The Associate-in-the-Loop subsystem (AITL) uses human expertise to solve visual product queries on which the automated visual search subsystems have failed. AITL is invoked only with the explicit permission of the customer.

An Amazon customer uses the mobile app to submit a query image. The automated system fails to return a result set in which it has high confidence. The customer (optionally) forwards the request to an associate. The associate uses the Amazon product search and other web-based tools to return a result set to AITL, which then renders the result set to the customer.