PagerDuty is a cloud computing company that produces a SaaS incident response platform for IT departments. Through its SaaS-based platform, PagerDuty empowers developers, DevOps, IT operations and business leaders to prevent and resolve business-impacting incidents for exceptional customer experience.
I worked closely with the marketing team to redesign the event booth experience. The goal were to increase user acquisition and engagement and to build a strong brand recognition.
The end result increased the user acquisition (from events only) by 60+%, increased customer engagement by 20+%, and was delivered well under budget!
The project began with research on-site at several Dev Ops and tech conventions. I took one member of my design team to these conventions. We studied the convention space and booth landscape. We found that convention floors are noisy, chaotic, and confusing. Companies get the attention of attendees with flashy giveaways and inexpensive swag. We visited many booths, spoke to staff, took photos of the spaces and booths, and collected swag offered.
Back in the office with my design team, we reviewed and processed all of the swag, photos, and information. Since convention spaces are large, noisy, and bland, we decided that we needed to create a bright and cohesive on-brand experience that would attract new customers, and remain genuine to our existing customers.
Working with our Marketing Event Coordinator and event vendor, we designed and built a bright, friendly, and inviting backlit booth. We used the bright PagerDuty green and had the booth staff wear bright PagerDuty green t-shirts. We provided clever stickers and t-shirts as giveaways for new account signups. We also created and designed as a raffle giveaway the custom PagerDuty On-Call Survival Kit. The Survival Kit included a special edtion PagerDuty t-shirt, PagerDuty On-Call patch, PagerDuty stickers, PagerDuty branded energy drink and chocolate bar, and PagerDuty Survival Guide.